e-mail marketing.
Quick rundown on e-mail marketing. You can follow-up with clients after appointments to see how they are doing and leave a link for them to leave a review. You can also send a welcome e-mail, inform them of policy changes, update them on your newest blog, and send out special offers for the month. When it comes to e-mails and ads, its important to set up a sales funnel. This would be something like a potential future client clicking on your ad on Facebook which takes them to your landing page and they enter their e-mail because they want to receive your special offer you’re doing. They put in their e-mail and you have an automated email sequence set up that sends these future clients your special offer discount e-mail and so forth. This podcast episode here explains this sequence well. E-Mail marketing is important especially if you plan on using ads. There is a lot of information on e-mail marketing on The Aesthetic Success Podcast here and on the Spa Marketing Made Easy Podcast here .
I also suggest looking through the other episodes of these podcasts as well as looking for other podcasts, Facebook pages, blogs, and IG accounts about e-mail marketing. If you can find one specifically for esthetics like the ones I mentioned above that’s a bonus!
e-mail software
Gloss Genius, a full service software for booking, marketing, and checkout.